(un)common ground

a commonplace book

Tag Archives: semiotics

What a Book Says and What It Means

Books are not made to be believed, but to be subjected to inquiry. When we consider a book, we mustn’t ask ourselves what it says but what it means. Umberto … Continue reading

March 30, 2016 · Leave a comment

Demystifying Our “Natural” Reality

[I]n a word, I resented seeing Nature and History repeatedly confused in the description of our reality, and I wanted to expose in the decorative display of what-goes-without-saying the ideological … Continue reading

March 30, 2016 · Leave a comment

What Is Semiology?

Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the … Continue reading

March 30, 2016 · Leave a comment

Is This Pasta Really Authentic?

All images are ‘polysemous’–they can be read in a number of ways. … The text [accompanying an image, say in an ad,] directs the reader as to which meanings of … Continue reading

February 4, 2016 · Leave a comment